adidas CRAZYCOOL in Crazy Cool Colors!

*** Press Release ***

adidas introduces the new CRAZYCOOL line of shoes featuring climacool® technology

Manila, October 21, 2013 – adidas is excited to introduce the new CRAZYCOOL to the next generation of runners who value maximum flexibility, breathability and comfort. Featuring climacool® technology, the new CRAZYCOOL spots an improved flexible design and construction, an all-around 360-degree ventilation, as well as a high flex midsole to create a dynamic look and fit.

The superior functionality and performance of the CRAZYCOOL line can be attributed to its unique blend of quality material and exquisite design. Constructed to create the ultimate freedom for the movement of your feet, the shoe features anatomical flex grooves, which facilitate smooth transition while running.

The unique upper construction of the CRAZYCOOL with the adidas CoolFrame® material ensures lightweight upper support and increased upper breathability while air channels in the sole allow airflow throughout. An enhanced offer from its predecessor climacool® range, the new and improved CRAZYCOOL boasts a thin micro suede tongue that makes the shoes even lighter. An in-built ADIWEAR™ outsole also boosts durability in high wear areas.

Since its introduction in 2011, the adidas climacool® has remained one of adidas’ best-selling product concepts worldwide. This revolutionary technology was later incorporated into multiple adidas running footwear lines such as the CC Revolution, the CC Ride and the CC Chill. Climacool® material was developed by adidas to reduce in-shoe moisture by 20 per cent and foot temperature by 12 per cent, thereby improving runners’ comfort level and performance as high humidity and temperature in shoes is one of the main causes of discomfort.

The adidas CRAZYCOOL is available in a wide range of colorways and retails for Php5495 in adidas Sports Performance and retail stores.

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adidas Launches CRAZYCOOL for #mygirls

*** Press Release *** 

#mygirls is all in for running

adidas launches CRAZYCOOL in-line with the SEA #mygirls campaign 

Manila, October 7th, 2013: adidas proudly presents phase two of the #mygirls campaign in Southeast Asia. Themed around girls’ passion for running, #mygirls continues the brand direction refreshed to focus on one key insight – girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

 

 

First launched in September this year, #mygirls is a successful campaign created by women for women serving to provide girls with the inspiration, support and motivation to go all in for their sporting passions.

 

Similarly, phase two of the #mygirls campaign will be launched simultaneously across the region – Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam – on October 7, 2013, supported by Retail, PR, digital and online activations through adidas’ Facebook page. adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.

adidas will be debuting the FW13 CrazyCool Women’s footwear collection through the #mygirls campaign. Being insanely flexible and incredibly breathable, CrazyCool comes with all-around 360-degree ventilation, a super-articulated and flexible tooling and high flex midsole to create a dynamic look and fit for the next generation of runners who value maximum flexibility, breathability and comfort. It also features the COOLEVER mesh, a lining with a clover-shaped yam, to manage heat and sweat reducing discomfort to increase performance. CRAZYCOOL will be available in adidas Sports Performance stores on October 1, 2013 at PHP 5495.

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