adidas CRAZYCOOL in Crazy Cool Colors!

*** Press Release ***

adidas introduces the new CRAZYCOOL line of shoes featuring climacool® technology

Manila, October 21, 2013 – adidas is excited to introduce the new CRAZYCOOL to the next generation of runners who value maximum flexibility, breathability and comfort. Featuring climacool® technology, the new CRAZYCOOL spots an improved flexible design and construction, an all-around 360-degree ventilation, as well as a high flex midsole to create a dynamic look and fit.

The superior functionality and performance of the CRAZYCOOL line can be attributed to its unique blend of quality material and exquisite design. Constructed to create the ultimate freedom for the movement of your feet, the shoe features anatomical flex grooves, which facilitate smooth transition while running.

The unique upper construction of the CRAZYCOOL with the adidas CoolFrame® material ensures lightweight upper support and increased upper breathability while air channels in the sole allow airflow throughout. An enhanced offer from its predecessor climacool® range, the new and improved CRAZYCOOL boasts a thin micro suede tongue that makes the shoes even lighter. An in-built ADIWEAR™ outsole also boosts durability in high wear areas.

Since its introduction in 2011, the adidas climacool® has remained one of adidas’ best-selling product concepts worldwide. This revolutionary technology was later incorporated into multiple adidas running footwear lines such as the CC Revolution, the CC Ride and the CC Chill. Climacool® material was developed by adidas to reduce in-shoe moisture by 20 per cent and foot temperature by 12 per cent, thereby improving runners’ comfort level and performance as high humidity and temperature in shoes is one of the main causes of discomfort.

The adidas CRAZYCOOL is available in a wide range of colorways and retails for Php5495 in adidas Sports Performance and retail stores.

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adidas Casts a Spotlight on the Passion for Dance

*** Press Release ***

DANCE REVOLUTION:

ADIDAS CASTS A SPOTLIGHT ON THE PASSION FOR DANCE

A sneak peek into the behind-the-scenes action of the dance themed #mygirls campaign for Southeast Asia

Manila, September 15th, 2013: adidas has launched its first Southeast Asia campaign for women, all in for #mygirls. The first phase themed around the girls’ love for dance highlighted the shared passion of dance between girls in Southeast Asia who rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in.

Decked out in bold and playful colours, the behind- the-scenes photo shoot presented the upbeat, unique and energetic nature of the women. The stylish yet comfortable Techfit, CIimalite and Yoga apparel, coupled with the sporty adiPURE and Climacool footwear brought out the sassy and exuberant dancer in the girls.

#mygirls for Southeast Asia was launched simultaneously on 1 September 2013 in the Philippines, Singapore, Malaysia, Thailand, Indonesia and Vietnam with regional ambassadors - Karylle (Philippines), Fay Hokulani (representing Malaysia and Singapore), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam). This campaign was supported by Retail, PR, digital and online activations through adidas’ Facebook page (www.facebook.com/adidas).

Customers will also be able to get their hands on the Women’s Collection at shop.adidas.com.ph, serving as an online storefront for a wide range of adidas products including exclusive specialty items.

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David Beckham cools the world in climacool® Revolution

 

adidas presents 360° ventilation running experience with latest climacool® running shoe

From the Official Press Release: April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.
The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PhP 6895.

For more information on adidas Running, please visit www.adidas.com/running, our social media news room www.news.adidas.com or follow us on www.facebook.com/adidasrunning.

David Beckham sporting the new Adidas Climacool Revolution