Top 5 Reasons to Join BGC Cycle Philippines

1

An event for almost everyone from November 15 to 17

 2

The opportunity to ride in closed, safe public roads in the heart of the metro

 

 3

Ride with 3-time winner of Tour de France Robbie McEwen

4

A bike ride event for kids!

5

And of course, who could resist these finisher medals?

Register now at http://www.cyclephilippines.com.ph/

Anlene Celebrates World Osteoporosis Day on October 20

*** PRESS RELEASE ***

World Osteoporosis Day to be celebrated on Oct. 20 at SM Mall of Asia

WOD 2013 to promote importance of active lifestyle, proper diet for better bone health 

(Manila, Philippines, October 17, 2013) — The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year's World Osteoporosis Day (WOD), which takes place on October 20. In the Philippines, Anlene invites families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions.

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases.

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones.

During the whole-day event on October 20, Anlene will formally launch “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center will also give a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle.

The WOD 2013 also includes fun activities for the whole family. The event will feature bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more. Raffle prizes also await lucky participants. The event will be held from 7 am to 7 pm. Entrance is free.

The World Osteoporosis Day 2013 is co-presented by SM Mall of Asia and Gold’s Gym and supported by Asian Hospital and Medical Center, David’s Salon, Maynilad, Ever Bilena, Viajero. Special thanks to the Philippine Rugby Football Union and Peace Blossoms Internal Arts Society. Media partners include BusinessWorld, HerWord.com and Crossover 105.1.

(For more information on WOD 2013, please visit www.facebook.com/AnlenePhilippines. You may also pre-register here.

About Anlene
An expert in bone nutrition, Anlene is the only Philippine milk brand clinically proven to prevent bone weakening. Anlene products contain essential bone-strengthening nutrients which include calcium, vitamin D, zinc, and magnesium to ensure enhanced absorption and bone strength.

adiZero Primeknit 2.0 Now Available!

Feast your eyes on the latest shoes from adidas - the adidas Primeknit!

*** Press Release ***

adiZero Primeknit now available in new exciting colours this season

Manila, October 15th, 2013: The new adiZero Primeknit 2.0, the first one-piece upper Performance running shoe, is being rolled out in new exciting colours this Fall/Winter season for both men and women.

Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are constructed from several different pieces, this breakthrough method digitally knits the entire upper in just one piece. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.

James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly innovating to bring superior performance products to the greatest athletes in the world.  In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction. This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”

The adiZero Primeknit collection will be available at adidas Bonifacio Global City starting October 18, 2013 at PHP8295. A total of six colorways will launch in the Philippines, starting with the White and Pink models, followed by four more in November to January 2014.

Follow www.facebook.com/adidasPH for more information.

Back to UP Diliman for an LSD

3AM and parked already at the Bahay ng Alumni

Last September 15, I and my running buddies Ryan, Rom and Marte went to UP Diliman for an LSD. It's probably the LSD which made us survive RUPM last Sunday.

It's been a long time since I've been to my alma mater; I think it was way back 2010 when I joined a race there. After three long years, surprisingly nothing much has changed. UP Diliman is still the same old campus worth spending one's college years on. I'll be forever proud to have been a UPD graduate!

Our LSD plan is a minimum 32km to a maximum of 35km. To the acad oval's 2.2km distance, that's about 14 to 16 loops. Insane right? But we're after distance and not speed. So we'd meet our target even how long it'd take. And what I stressed to my running mates is that this is more of mental training, as succeeding running in multiple loops would mean greater chance of success in a point-to-point race.

32km LSD Survivors, with Oble at the background

After a "taho" break, a return to the car for hydration, a "mais" break, and 15 loops around the acad oval, we survived! 32 kilometers in almost 5 hours! Hahaha!

Rodic's FTW!

And our biggest post-LSD reward? Nothing else but a big breakfast at Rodic's!

UP Diliman, we'll be back soon!

World Balance Ironwill Trail Shoes

*** Press Release ***

WORLD BALANCE IRONWILL TRAIL SHOES PROVIDE FOR LIGHTWEIGHT EXPERIENCE WITH RELIABLE TRACTION

PHILIPPINES, OCTOBER 2013— Trail runners will appreciate the benefits of a lightweight and reliable traction shoe as World Balance launches Ironwill, a new line of performance shoe designed for trail running. Ironwill is a product of the innovative footwear technology brought forth by World Balance to deliver a lightweight running experience comparable to barefoot running while at the same time providing excellent traction while traversing the rough trails. 

“The World Balance Ironwill trail running shoe is perfect for those who want nothing else than to feel like they are wearing nothing at all,” says Carlo Castronuevo, head of product marketing for World Balance. “The shoe’s full-length phylon midsole, with its spongy resistance, creates the lightweight cushioning for the feet.” As for traction, Ironwill is equipped with a rubber outsole that prevents the shoe from frequent slips against the rough terrain”, he adds.

Other key features of Ironwill include:

- Breathable Air mesh uppers / vamp helps keep the feet cool and well-ventilated 

- Premium Microfiber cloth

- Heel pull tab for an easier on and off

- Fabric lining for optimal comfort

- Traditional lace-up closure 

- Padded tongue and  collar for additional comfort

- Terra-Soft Insole  technology enhances cushioning

- Molded EVA midsole with California lasting for extra cushioning and added durability

Ironwill weighs just 11 ounces and is available from 40-44 (EUR sizing) for men. It will sell for around P1,999 and will hit the shelves of World Balance stores and concessionaires of SM, Robinsons, Landmark and Gaisano department stores nationwide starting October 14, 2013.

World Balance ADVANTAGE Shoes

Christmas came in early! Thanks to the generous people of World Balance Philippines, I now have my hands on one of their newest models - the World Balance ADVANTAGE.

Unboxing that package of happiness

This pair fits for running and cross training. I'm planning to give it a test run this weekend - a 5km run on a treadmill, and will write about my experience soon. I love the contrast of its colors - gray and bright blue (and it also comes in dark gray and yellow variant as well).

Color variants of World Balance Advantage

And as for its price, it's at an affordable Php1,999! Great value for money!

World Balance ADVANTAGE has sizes 40 to 45 available (no half sizes).

Some useful information on the pair:
- Be the first at the end of the trail as you run with speed of ADVANTAGE
- Microfiber Upper for added durability  with Breathable Air mesh for premium breathability
- Microfiber overlays provides lateral support
- Breathable and comfortable 2 types of mesh lining
- Padded tongue and  Collar for additional comfort
- Heel pull tab for easy on and off
- Terra-Soft Insole technology enhances cushioning
- Molded EVA midsole with California lasting for extra cushioning and added durability
- Full-Length phylon provides lightweight shoe experience and rubber outsole for better traction

Check out the pair in all its angles and views

Like World Balance on the following social media sites!
Facebook: https://www.facebook.com/worldbalance
Twitter: https://twitter.com/worldbalanceph

Alaska's Basketball Clinic with NBA Legend Ron Harper

*** Press Release ***

NBA Legend Ron Harper leads Alaska Milk and US Embassy basketball clinic

In partnership with the US Embassy and NBA, Alaska Milk Corporation held a Basketball clinic for the underserved youth last October 5, 2013 with NBA Legend Ron Harper. The Basketball clinic gathered more than 80 boys and girls from residential care facilities under the DSWD: Marillac Hills and Haven for Children.  Alaska Milk aims to instill the values of determination, discipline, teamwork and hard work among the youth through sports. For more information, log on to www.alaskamilk.com or follow our twitter @ALASKAsportshub

adidas Launches CRAZYCOOL for #mygirls

*** Press Release *** 

#mygirls is all in for running

adidas launches CRAZYCOOL in-line with the SEA #mygirls campaign 

Manila, October 7th, 2013: adidas proudly presents phase two of the #mygirls campaign in Southeast Asia. Themed around girls’ passion for running, #mygirls continues the brand direction refreshed to focus on one key insight – girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

 

 

First launched in September this year, #mygirls is a successful campaign created by women for women serving to provide girls with the inspiration, support and motivation to go all in for their sporting passions.

 

Similarly, phase two of the #mygirls campaign will be launched simultaneously across the region – Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam – on October 7, 2013, supported by Retail, PR, digital and online activations through adidas’ Facebook page. adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.

adidas will be debuting the FW13 CrazyCool Women’s footwear collection through the #mygirls campaign. Being insanely flexible and incredibly breathable, CrazyCool comes with all-around 360-degree ventilation, a super-articulated and flexible tooling and high flex midsole to create a dynamic look and fit for the next generation of runners who value maximum flexibility, breathability and comfort. It also features the COOLEVER mesh, a lining with a clover-shaped yam, to manage heat and sweat reducing discomfort to increase performance. CRAZYCOOL will be available in adidas Sports Performance stores on October 1, 2013 at PHP 5495.

Please visit our Facebook page: https://www.facebook.com/adidasPH