adidas and Spotify Team Up to Boost Your Run

*** Press Release ***

adidas and Spotify Team Up to Boost Your Run

Runners can now Enjoy Endless Energy and Personalized Playlists 

Herzogenaurach, Germany (May, 2014) – adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalized playlists tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and input details including location, distance, musical interest and workout intensity to create a playlist that seamlessly opens in their Spotify app. The provided information will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes “easy,” “moderate” and “push it.”

“Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation,” said Adrien Leek, senior vice president of adidas running. “The relationship between adidas and Spotify is a perfect match that will enhance any runner’s experience.”

Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

“Partnering with adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world,” said Chris Maples, VP of Europe for Spotify. “The energy adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe.”

While enjoying the highest Energy Return of any foam cushioning and one of the world’s largest digital music libraries, runners are also encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.

adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please visit http://press.spotify.com/us/information/.   

Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning. 

adidas Supernova Glide BOOST

*** Press Release ***

ADIDAS TRANSFORMS THE ICONIC SUPERNOVA GLIDE WITH BOOST

Herzogenaurach, Germany (December 2013) – adidas has launched the Supernova Glide BOOST™, a combination of the precision crafted Supernova system and the revolutionary energy return of BOOST™ technology.

Launched earlier this year, BOOST™ provides a higher energy return than any other foam cushioning material in the running industry. The Supernova Glide has endured as one of adidas’ most successful technical running shoes, highlighted by adidas’ Torsion System, a Continental rubber outsole and an engineered mesh upper. With the addition of adidas’ BOOST™ superior cushioning, the latest edition of Supernova Glide is built to provide runners with the ultimate experience.

“It was a natural next step to combine the highly effective running technology of BOOST with the trademark Supernova line,” said Andrew Barr, Senior Product Manager, adidas Running. “The Supernova Glide is regarded as the runners’ shoe. Adding adidas BOOST™ technology will help take this iconic shoe and the runners who wear it to the next level.”

The engineered mesh upper ensures movement feels natural and provides support where needed. A full-length stability Torsion System allows the runners’ heel and forefoot to move naturally while the mid-foot remains flexible and stable. Ultimate grip for better traction in all weather conditions is provided by a high performance Continental™ rubber outsole.

“The Supernova Glide BOOST provides runners with a strategic compilation of our most innovative technology,” said Barr. “adidas has once again expanded the boundaries in the running category with the launch of Supernova Glide BOOST.”

The Supernova Glide BOOST™ 6 is available for purchase at leading adidas Sport Performance and Runnr Stores in the Philippines with a recommended retail price of PHP 5995.

adidas miCoach SMART RUN GPS Watch

ADIDAS REVOLUTIONIZES THE RUNNING WATCH 

miCoach SMART RUN Gives Runners Everything They Need in One Device

*** Press Release ***

Philippines, Friday, 29 November 2013 – adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

As SMART RUN uses optical technology to track your heart rate from your wrist, there are no cables, straps and additional sensors with this unique all-in-one device. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating the need for head phone cables and music players.

“By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously defied the rules that define other running watches,” said Simon Drabble, director of miCoach at adidas.

“But it’s not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks the runner’s full potential by making smart training easy and accessible. Whether you’re starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want,” continued Drabble.

Interval (or zone) training is the best way to improve strength, speed and endurance. The miCoach system is founded on this concept with four colored zones – blue, green, yellow and red. SMART RUN uses these zones to coach you throughout your workout. Guidance comes in various forms including vibration, through the 1.45” color touch screen display and, if you are using a Bluetooth headset, the coach will tell you to speed up or slow down.

Drabble continued, “Many runners fail to get the most out of their current running watches. Building training plans, transferring workouts and personalizing display information is cumbersome with these devices. With SMART RUN we change this. It is fully integrated with our web platform so training plans, completed workouts and settings are synced seamlessly over WLAN.”

Smart training is not just about intervals. You will need to combine cardio with strength and flexibility to get the results you want and SMART RUN excels here too. More than 400 anatomically correct animations combine to make hundreds of workouts and plans. The animations play right on the watch helping to guide you correctly through each repetition and circuit.

“The completeness and simplicity of Smart Run is astounding.” Terrence Mahon, Lead Endurance Coach, UK Athletics Federation said.  “The visual and audible guidance for interval training is a leap forward from any other watch available. Another aspect that is often overlooked by runners is how important strength and flexibility workouts are in realizing performance gain and reducing injuries. To have this guidance on the watch too is truly groundbreaking.”

Unrivaled in innovation and feature-set, the miCoach SMART RUN is completed with premium design language and fine styling, including athletic lines, stainless steel trim, high performance guerrilla glass and magnesium.

The miCoach SMART RUN is available for purchase exclusively at the adidas eShop (shop.adidas.com.ph) at a retail price of PHP 19,995 from 1st December 2013.

About adidas miCoach
miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas’ elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit www.micoach.com.