adidas and Spotify Team Up to Boost Your Run

*** Press Release ***

adidas and Spotify Team Up to Boost Your Run

Runners can now Enjoy Endless Energy and Personalized Playlists 

Herzogenaurach, Germany (May, 2014) – adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalized playlists tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and input details including location, distance, musical interest and workout intensity to create a playlist that seamlessly opens in their Spotify app. The provided information will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes “easy,” “moderate” and “push it.”

“Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation,” said Adrien Leek, senior vice president of adidas running. “The relationship between adidas and Spotify is a perfect match that will enhance any runner’s experience.”

Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

“Partnering with adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world,” said Chris Maples, VP of Europe for Spotify. “The energy adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe.”

While enjoying the highest Energy Return of any foam cushioning and one of the world’s largest digital music libraries, runners are also encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.

adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please visit http://press.spotify.com/us/information/.   

Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning. 

Introducing the adidas Energy BOOST!

*** Press Release ***

Endless Energy Begins with BOOST™

adidas Continues to Expand its Energy Running Footprint

Herzogenaurach, Germany (February 2014) – Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes. To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.

BOOST technology forges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy BOOST, the first shoe to feature BOOST technology was unleashed last February and continues to provide runners with a unique Energy Running experience.

“BOOST has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, adidas head of performance. “As the shoe that helped us introduce BOOST, Energy BOOST demonstrates the elaborate research and cutting edge development required to satisfy today’s Energy Running crave.”

BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas Innovation Team (aIT) revealed that, when taken from +40 to -20 degrees Celsius, BOOST foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.

The upper of Energy BOOST features adidas Techfit, highly durable elastic polyurethane that provides optimal comfort and support to the entire foot while in motion. The formfitting, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilization.

Energy BOOST also includes an extended TORSION® system from heel to toe which helps minimize roll for stability. This feature works with an external heel counter, which maximizes the heel fit and comfort during runs.

On February 26, adidas will unveil the first wave of new Energy BOOST colorways with a second series in March to complement its state-of-the-art Energy Running technology.

The new collection of miCoach compatible Energy BOOST colorways will retail for PHP 7995 and will be available at leading adidas and sports stores nationwide.

adidas Supernova Glide BOOST

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ADIDAS TRANSFORMS THE ICONIC SUPERNOVA GLIDE WITH BOOST

Herzogenaurach, Germany (December 2013) – adidas has launched the Supernova Glide BOOST™, a combination of the precision crafted Supernova system and the revolutionary energy return of BOOST™ technology.

Launched earlier this year, BOOST™ provides a higher energy return than any other foam cushioning material in the running industry. The Supernova Glide has endured as one of adidas’ most successful technical running shoes, highlighted by adidas’ Torsion System, a Continental rubber outsole and an engineered mesh upper. With the addition of adidas’ BOOST™ superior cushioning, the latest edition of Supernova Glide is built to provide runners with the ultimate experience.

“It was a natural next step to combine the highly effective running technology of BOOST with the trademark Supernova line,” said Andrew Barr, Senior Product Manager, adidas Running. “The Supernova Glide is regarded as the runners’ shoe. Adding adidas BOOST™ technology will help take this iconic shoe and the runners who wear it to the next level.”

The engineered mesh upper ensures movement feels natural and provides support where needed. A full-length stability Torsion System allows the runners’ heel and forefoot to move naturally while the mid-foot remains flexible and stable. Ultimate grip for better traction in all weather conditions is provided by a high performance Continental™ rubber outsole.

“The Supernova Glide BOOST provides runners with a strategic compilation of our most innovative technology,” said Barr. “adidas has once again expanded the boundaries in the running category with the launch of Supernova Glide BOOST.”

The Supernova Glide BOOST™ 6 is available for purchase at leading adidas Sport Performance and Runnr Stores in the Philippines with a recommended retail price of PHP 5995.

adidas continues the BOOST™ revolution

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adidas continues the BOOST™ revolution

Revolutionary cushioning material is now available in additional adidas products 

Philippines, July 1, 2013 – Since its introduction to the world at a global launch event in New York City early in 2013, the Energy Boost running shoe has revolutionized the running world. Featuring the ground-breaking cushioning technology BOOST™, which provides the highest energy return in the running industry, it has set a new benchmark for adidas running footwear, was honored with the Runner’s World 2013 Best Debut award and, in its first appearance at a global marathon, BOOST™ took home the crown in Tokyo. And this was just the beginning.

Now, BOOST™ is being rolled out to more adidas running products and colors. In addition to the Energy Boost franchise, which will come in four colorways for both men and women, BOOST™ cushioning is now also available in adistar and adizero running footwear. In fact, BOOST™ foam will replace the common EVA material in all adidas running performance shoes by 2015.

The key to the BOOST™ innovation lies in thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. As a result, BOOST™ at last combines the previously contradicting performance benefits of soft cushioning and responsiveness to give runners a running experience unlike any other. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometers.

The shoe’s upper features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilize the foot where needed when moving.

The new colorful Energy Boost collection will be available worldwide at adidas Sport Performance stores and selected retailers as of July 7, 2013 at PHP 7995. Visit www.facebook.com/adidas for more information.

Teaser: Boost Your Run

This February, Adidas Philippines will finally reveal its revolutionary running shoe technology that will make you run easier, faster, and stronger.

Watch out for Adidas' announcement on how to order this limited-edition shoes that will change the way your run forever.

For now here's a teaser video: