Under Armour Flexes Muscles in the Philippines

*** Press Release ***

UNDER ARMOUR FLEXES MUSCLES IN THE PHILIPPINES

The brand’s latest expansion effort includes 

the opening of a retail store in Manila

MANILA, Philippines – Under Armour, the leading performance and innovation brand, has recently celebrated the expansion of its international footprint into the heart of the Philippines. The launch is highlighted by the introduction of a retail store that opened on Bonifacio High Street (BHS) at Bonifacio Global City, Taguig, Manila.

At the ribbon-cutting ceremony were star Piolo Pascual, of the upcoming show Team U, Taguig City Mayor Lani Cayetano, and representatives from Under Armour USA who passed along a few words through Charlie Maurath, President of Under Armour International. “We are leveraging our domestic momentum to build a long-term and impactful global presence,” said Maurath. “The Philippines is an important market for our brand. Athletes in Manila and the surrounding areas are passionate about sports and we’re dedicated to offering them innovative products that will give them an edge.”

The Under Armour flagship branch at BHS employs striking architectural and interior designs, underscoring the innovation and technology engineered into Under Armour’s performance footwear, apparel, and equipment. The store’s interiors with wood accents, cement floors, and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s signature ethos of gritty determination, passion, and will.

The Hero Zone stands out in the store as it houses Under Armour’s Alter Ego line, which features Marvel and DC comics-inspired innerwear designs. The Footwear Zone also grabs a lot of attention with Under Armour’s innovative and attractive performance footwear on display.

Featured products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment available immediately include Under Armour Speedform™ RC – the revolutionary running shoe that employs the world’s first seamless heel cup – and UA HeatGear Sonic, UA HeatGear Flyweight, Coldblack®, and Under Armour Compression from the apparel range.

In Southeast Asia, the brand is currently available at select retail stores in Singapore and additional expansion in the region is planned throughout 2014 and 2015.

Singapore-based Triple Pte. Ltd. is the exclusive distribution partner for Under Armour in Southeast Asia.

White Flower Run on August 17, 2014

White Flower rebrands itself as a sports liniment providing comfort and quick ease of pain better than any other product in the market. To begin, WF will be challenging participants with a not-your-usual 21K Race and side events 16K, 10K and a 5K.

WHAT: White Flower Run 2014
WHEN: August 17, 2014 (Sunday)
WHERE: Bonifacio Global City
RACE CATEGORIES: 3KM, 5KM, 10KM and 21KM
TARGET PARTICIPANTS: 5,000

RACE DAY DETAILS: 

White Flower Run 2014 Gun Times

The 21K is not the usual 21K race. There are special awards waiting for the individual and for the team. Individual participants can get a chance to win not just the over-all awards but also:
- 2KM Challenge – be the first to reach 2KM
- 5KM Challenge – be the first to reach 5KM
- 10KM Challenge – be the first to reach 10KM
- 16KM Challenge – be the first to reach 16KM
- King of the Hill – be the first to climb up Kalayaan Fly-over
*** All participants must complete the 21K Race in order to be entitled for the special awards

REGISTRATION DETAILS:

White Flower Run 2014 Registration Fees and Race Inclusions

Online Registration via Dragon Pay Online
In-Store Registration (Manual Process) at the following Chris Sports outlets:
- SM MOA
- SM North Annex
- Market
- SM Megamall
- Glorietta 3

Participants upon their registration will receive:
- WF Singlet
- WF Race Kit
- WF Map
- Calchews Chewables 2 small box of 15’s

White Flower Run 2014 Singlet Design

POST-RACE ENTITLEMENT: 
- Finisher Shirt will be given to 21K Finishers

RACE MAPS: 

R3 (Reduce. Reuse. Recycle) Run for Sustainability on August 10, 2014

Join the advocacy event of Quanta Paper Corporation - the R3 (Reuse. Reduce. Recycle) Run for Sustainability happening on August 10th at Blue Bay Walk, Pasay City. For a very affordable registration fee of Php250, participants will be able to enjoy the run and help in the company's advocacy.

WHAT: R3 (Reuse. Reduce. Recycle) Run for Sustainability
WHEN: August 10, 2014 (Sunday)
WHERE: Bluebay Walk, Metropolitan Pasay City
RACE CATEGORIES: 1KM, 4KM, 8KM, 12KM
RACE OWNER: Quanta Paper Corporation
TARGET NUMBER OF RUNNERS: 10,000

RACE DAY DETAILS:

R3RUN Assembly and Gun Times

REGISTRATION DETAILS:
Registration Fee: Php250 for ALL categories (*Php150 for students)

Registration Period: June 5 - July 22, 2014 (Thursday-Sunday ONLY, 12nn to 8pm)

Registration Sites:
- Runnr BGC
- Runnr Trinoma
- Toby's Shangrila
- Toby’s Robinson's Place Manila
- Toby's SM Mall of Asia

Race Kit inclusions: Race Bib, Running Shirt & Product Give-aways

R3RUN Race Shirt Design

R3RUN Race Bib Design

POST-RACE ENTITLEMENT: 

RACE MAPS: 

 

 

 

Yurbuds: Adventure Like No Other

*** Press Release ***

YURBUDS: ADVENTURE LIKE NO OTHER

No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use. 

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go. 

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops. 

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.” 

Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear. 

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out www.yurbuds.com.

Witnessing Young Cyclists at the Alaska Cycle Philippines

Last May 17, I was invited to cover the Alaska Cycle Philippines event at BGC. The events that day were for young kids so it was really fun to watch. I really admire kids who started to be engaged in sports activities at a very young age, and of course their parents who spent time and resources honing their kids' skills and introducing them to sports this early.

The events kicked-off 4pm with the junior ride. The support system of these young cyclists is just amazing! As they crossed the finish line and greeted by their parents and relatives, I just can't help but admire how these families bond through the love for the sport.

The cycle village offers a number of booths and activities for the kids (and spectators) to enjoy. Ironman, Bumblebee and Mr. Mime were there to entertain everyone throughout the event. I especially loved E-Cow doing a number of rounds on his bicycle and still have the energy to wave and greet event guests.

So here are some fun photos from the event:

With Ironman, Mr. Mime and Bumblebee

With E-Cow!

Super cute kids on their bikes

Cupcakes by Sonja for all finishers!

Kid posing at the photowall

Kudos to Alaska for staging this event geared towards promotion of sports to young kids!

*** Press Release ***

Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.  

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle. 

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Takbo.ph RUNFEST on July 13, 2014

WHAT: Takbo.ph RunFest 2014
WHEN: July 13, 2014 (Sunday)
WHERE: Bonifacio Global City
RACE CATEGORIES: 5KM, 10KM and 21KM
RACE ORGANIZER: Leadpack

RACE DAY DETAILS: 
Assembly:
21K – 3:00 AM
10K – 5:00 AM
5K – 5:00 AM
Gun Start:
21K – 4:00 AM
10K – 5:30 AM
5K – 5:40 AM

REGISTRATION DETAILS:
Regular Registration (May 23, 2014 – June 30, 2014)*
5K – Php 700
10K – Php 800
21K – Php 950
Late Registration (July 1-9, 2014)
5K – Php 750
10K – Php 850
21K – Php 1,000

* Personalized Race Bibs are available during the early registration period only.

Online registration: 
http://www.takbo.net/takboph-runfest-online-registration-form/

Registration Venues:
Selected Chris Sports Branches (during mall hours)
- Chris Sports – Market Market
- Chris Sports – SM Megamall
- Chris Sports – SM North EDSA
- Chris Sports – SM Mall of Asia
- Chris Sports – Glorietta
- Chris Sports – Festival
100 Miles Cafe, BGC(Mondays to Saturdays only. Close on Sundays)

Takbo.ph RUNFEST 2014 Singlet Design

RACE KIT CLAIMING:
June 20-22, 2014 (Fri-Sun)
1:00 PM to 8:00 PM
100 Miles Cafe, BGC

POST-RACE FINISHER ENTITLEMENTS:

- Finisher Medal - for all categories

- Finisher Shirt - for 21k finishers only

Takbo.ph RUNFEST 2014 Finisher Medal Design

Takbo.ph RUNFEST 2014 21k Finisher Shirt Design

See you there!

Alaska Shines Spotlight on Country's Best Young Basketball Players

*** Press Release ***

Alaska shines spotlight on country's best young basketball players

From the Regional Selection Camps and Alaska Basketball Power Camps all over the country, - participated in by more than 80,000 boys, girls, and coaches - the top 50 boys and top 24 girls will undergo final selection on April 25 and 26 at the Philippine International Convention Center (PICC) Forum. The national coaches will be selected and also the top ten boys and top five girls will be named Jr. NBA and Jr. WNBA All-Stars on April 27 at the SM Mall of Asia Concert Hall.

The hardworking players and coaches will be given the experience of a lifetime as they go on a trip to watch an NBA game and get the chance to meet some of their favorite NBA players. Last year, the Jr. NBA team met NBA superstar Kobe Bryant and watched a regular season game of the Los Angeles Lakers against the Memphis Grizzlies at the Staples Center. 

Gordon Hayward of the Utah Jazz and WNBA Legend Tina Thompson, one of the greatest WNBA players of all time, will be in Manila to help run the National Training Camp. They will also coach in the second annual Jr. NBA Alumni All-Star game featuring past Jr. NBA standouts. Hayward and Thompson follow BJ Armstrong, AC Green, Luc Longley and Mugsy Bogues as NBA Players/ Legends who have been part of Jr. NBA-Alaska youth basketball program in the Philippines.

The best local basketball coaches, led by Alaska and PBA legend Jojo Lastimosa joined NBA coach Chris Sumner in conducting the clinics for the coaches and the players during the regional selection camps. The players were judged not just on their basketball skills but on STAR values of practicing Sportsmanship, Teamwork, positive Attitude and Respect for others at all times.

The Regional Selection Camps were conducted at Stadia Convention Center, Dagupan; Palawan State University, Puerto Princesa, Palawan; St. Paul University, Surigao; Ateneo De Iloilo; Sacred Heart School-Ateneo De Cebu; and the PICC Forum Tent, Metro Manila.

Wilfred Steven Uytengsu, President and CEO of Alaska Milk Corporation praised the continuing partnership between Alaska and the NBA, which has helped develop the sport and young boys, and girls become better individuals and productive members of society.

"We are excited to jumpstart another active year of Alaska Sports with the opening of the Jr. NBA and Jr. WNBA-Alaska program for young girl players. Alaska and Jr.NBA/Jr.WNBA encourage children to participate in sports to nurture their talent, live a healthy lifestyle and enjoy the benefits of outdoor play."

Under-nutrition also remains to be a public health concern affecting nearly three out 10 children.   Alaska recognizes the need of Filipino children for proper nutrition.  According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight.

Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  

For general information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball  and for live Twitter updates follow @ALASKAsportshub.

Alaska's Jr NBA and Jr WNBA Regional Selection Camp

*** Press Release ***

Aspiring Champions gain a step closer to their dreams with JR.NBA / JR.WNBA presented by Alaska

The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched last January 18. School clinics were conducted allowing aspiring champions in the country to be part of NBA’s international youth development program. Young girls were given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, especially basketball, as the boys.  Led by some of the best local basketball coaches, like Jojo Lastimosa, PBA legend and Alaska Head of Basketball Operations,  together with the NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players.

A total of 10 girls and 16 boys (photos attached) where chosen from the Alaska Jr.NBA/WNBA Manila Selection Camp held last Apil 12 -1 13. They will be participating at the Alaska Jr. NBA/WNBA National Training Camp starting on April 24 to 27

Our aspiring champions will again undergo series of trainings at the Regional Selection Camp (RSC) in Surigao, Iloilo, Cebu, Dagupan, Palawan and Manila. The RSC is where the best of the best players in key cities will be selected and asked to participate in the third and climactic part of the program – the National Training Camp (NTC). 

The 10 young boys and 5 young girls of Jr. NBA/Jr. WNBA presented by Alaska All-Star Philippine Team will be chosen at the end of the NTC. These young champions will then be given the ultimate NBA experience by getting the chance to watch a live NBA game and meet the NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center and met NBA superstar Kobe Bryant.

The Jr. NBA/ Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Become a champion too and join Alaska’s sports programs now! Come out and play!

NUTRITION. ACTION. CHAMPION.

For more information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.