2nd Alaska World Milk Day: Bigger, Better and Healthier!

Last June 1, 2014, the country celebrated Alaska World Milk Day for the second time at the Bonifacio Global City. The celebration was definitely bigger and better than last year, with more than 3,500 participants in the fun run and raised the same number of milk products for the feeding program of Children’s Hour. The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition, particularly its Nutrition. Action. Champion campaign. For more information, log on to www.alaskaworldmilkday.com, like www.facebook.com/WorldMilkDayPH or follow us on Twitter @ALASKAsportshub.

Alaska Celebrates First Ever World Milk Day in the Philippines

(From Official Press Release) June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the first ever celebration of World Milk Day in the country.

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

In another study conducted by the  Food and Nutrition Research Institute (FNRI), a survey was initially conducted among Pre-school children, adolescents, adults, pregnant and lactating mothers. The objectives were to assess the nutritional status of 0-10 years old children, 11-19 years olds, pregnant and lactating women, and other adults 20 years and over using anthropometric indicators of growth and to compare results from previous surveys.  Again, results show that there is a problem on malnutrition which is a condition resulting from lack of or excess of one or more essential nutrients.

Common nutritional problems of Filipino children include protein-energy malnutrition, iron deficiency anemia, vitamin A deficiency disorders and iodine deficiency disorders. Side by side with these forms of undernutrition is overnutrition.

So how can we assure that our children are well-nourished?  One must never skip breakfast and a good breakfast is one that provides about 1/3 of the total energy and nutrient requirements of the child. Children should be encouraged to drink milk with a well-balanced breakfast combined with physical activities like walking, running, dancing, swimming, housework and sports in and out of school.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities were lined-up to celebrate and promote good health!  The celebration kicked off last  June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls.  June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k.  As early as 4am, families gathered at the Bonifacio Global City in preparation for the run.  Families ran and crossed the finish line together making the event a great family bonding opportunity! 

Aside from the race, children also had fun in the booths and activity area such as the inflatable, trampoline and joust. The 10k category proved to be more challenging as the race course included the Buendia flyover.More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour.  As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in.  

The success of the Alaska World Milk Day celebrations were made possible  with the support of Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade, Downy, BGC, Walter Bread, and Maynilad and Children’s Hour as the beneficiary.

For more information about Alaska World Milk Day, visit www.alaskamilk.com, www.alaskaworldmilkday.com. For live tweets and updates follow us at @ALASKAsportshub

Alaska World Milk Day Run: Back to 10k

A few days before June 9, I was still seriously contemplating on what race to join. I had two choices: Philippine Air Force Run, which had my favorite 21k distance OR Alaska World Milk Day Run, with 10k as its longest category. I chose the latter. Majority of my blogger friends decided to be in Alaska anyway, so that helped me make my choice. I just finished a 32k run last Sunday at Unilab Run United Leg 2. Choosing to run 10k will help make me prove if my long mileage from last week will give me the strength to propel a fast finish time. Side note: Can you believe my last 10k race was February of 2012? Haha! Yes, that long ago.

I and fellow blogger friends Rolly (Speedy Titan) and CJ (Run Adobo King) met at around 4:30am. I had no particular game plan and race target. I just wanted to run as fast as I can, as long as I can. At the back of my mind though, I'm saying "I must at least do a sub-1!"

Pre-race photo with CJ and Rolly

Being used to running half-marathons, I realized running 10k is just a breeze. And so while running, I was already taking down mental notes on my observations on the race:
- The race village area is well-barricaded. There were only a few entry/exit points and security was tight as usual. There were a lot of marshals and bouncers walking around, ensuring event safety and security.
- I was surprised when the countdown to gun start commenced; the gun start was one minute advanced - runners were sent-off 4:59 instead of 5:00am. I had no problem with this since I and my companions were early at the assembly area.
- Hydration stations were placed at around 2km-intervals. There were no energy drinks along the route, which is just ok as this is just a short-distance event. Water being served is cold and hydration stations were well-manned. Large waste disposal containers were also well-placed after stations.
- Kilometer markers were visible along the race route.
- The best part for me is the 10k route itself - it was challenging as there were a lot of areas with uphills. Usual 10k routes of other race events just go around BGC area. Alaska World Milk Day Run is different as it made use of Buendia flyover. Moreover, it even utilized the road going to McKinley which led to a killer uphill going back to BGC area. I love the tough course!

ACTION SHOT! Donning my Unilab Active Health singlet

As I approached the finish line, I was ecstatic to see my time which clocked in at 52 minutes and 5 seconds. Surprisingly it's as close as I have gotten to my PR of 50:05. When I looked back, I saw Rolly and then Patrick Concepcion (Runningshield) just finishing a few seconds after me. We had quick photo taken at the finish line arc before other race finishers arrived.

Finish line photo with Runningshield and Speedy Titan (photo courtesy of Tong Pascua)

My race performance: Fastest at KM8 (4:38 min/km) and slowest at KM 9 (5:47 min/km)

Arriving at the race village, there was a bit of confusion on the flow of what finishers need to do. I and Rolly went straight to the loot bag claiming booth but we were told by the security guy there that we need to have our photo taken first at the milk moustache booth. At that time it was still ok since the people at the race village were still in manageable volumes. However, I was thinking sooner or later, long queues will be the result of the influx of finishers.

Milk Moustache Booth Photos - Didn't drink the milk as I'm not used to drinking milk post-race. Afraid to upset my tummy.

Eventually bloggers converged at the media tent area. It was fun taking group photos and chatting with fellow bloggers who ran in the event. Bloggers were given another set of loot bag (yay!) and we were treated to a post-race Tapa King breakfast.  

Allan (Running Free Manila), CJ, Rolly, Me, Rikki (Cheapanggang Diva)

Tapa King breakfast with bloggers (Chika-chika din pag may time)

There may have been no finisher medals but the loot bag containing various Alaska products was just the best! Who wouldn't be excited with these Alaska goodies?

Alaska Loot

Great, great race event, which I'd probably rate a 9 out of 10! Kudos to Alaska and Sunrise Events (headed by Ma'am Princess Galura) for staging this fun, family-oriented event.

P.S. Race results were released the same day as race day at http://www.strider.ph/races/67. Unfortunately, my name is not on the list. Disappointed but I've already sent an email to the Strider Team. Hope this gets fixed soon. I'll update this post as soon as I receive feedback from them.

P.P.S. Thanks to the Strider Team, I'm now on the official race results as of June 11! Top 32 yeah!

52 minutes and 5 seconds!

First Ever World Milk Day in the Philippines!

ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES

June 1 is World Milk Day!  As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country. 

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Allow us to share with you some alarming health problems.  Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

June 2013 marks the milestone of the first-ever Alaska World Milk Day.  Various exciting activities are lined-up to celebrate and promote good health!  The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area).  There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm.   June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k.  In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.  

The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.   

Got milk? A collage of photos of bloggers c/o Kamote Runner

Alaska World Milk Day Run on June 9, 2013

To celebrate World Milk Day, Alaska Milk is partnering up with Sunrise Events, Inc. to organize the Alaska World Milk Day Run, to continue increase people awareness of milk as a global food central to health and well-being across the globe.

WHAT: Alaska World Milk Day Run
WHEN: June 9, 2013 (Sunday)
WHERE: Bonifacio Global City, Taguig
RACE CATEGORIES: 3KM | 3KM Family* | 5KM | 10KM
RACE ORGANIZER: Sunrise Events, Inc.
OFFICIAL WEBSITE: http://alaskaworldmilkday.com/2013/
* For 3KM Family category — family members should cross the finish line at the same time.

Alaska World Milk Day Run Assembly and Gun Times

REGISTRATION DETAILS:
Online Registration - from May 8 to June 2, 2013
- http://alaskaworldmilkday.com/registration/
Onsite Registration - from May 11 to June 7, 2013, 11AM to 8PM daily
- G/F Glorietta 3 (in front of Zara, beside Mercury Drug)

Registration Center at G/F Glorietta 3

Alaska World Milk Day Run Bib Color Assignments and Registration Fees

IMPORTANT: WHO CAN JOIN?
- 3KM - Child and Adult (Child Age on December 31, 2013 must be up to 12 years only)
- 3KM Family - 4 members (2 Adult and 2 Children – Child Age on December 31, 2013 must be up to 12 years only)
- 5KM - 8 years old and above
- 10KM - 15 years old and above

Child participant must present a copy of NSO Birth Certificate and / or Passport with Parents Consent for those running as individual.

RACE KIT INCLUSIONS:
- Singlet
- Race Bib with timing device
- Race Map

Alaska World Milk Day Run Singlet Design

Actual Singlet

RACE MAPS:

For inquiries, email secretariat at secretariat@alaskaworldmilkday.com

GOT MILK?