Saucony Introduces Geometry of Strong Technology

*** Press Release ***

Saucony launches Groundbreaking Geometry of Strong shoe series at the Cobra Ironman 70.3 Philippines in Cebu

Saucony, the multi-awarded running shoe brand worn by today’s elite runners, recently hit the Visayan shores with the introduction of its Geometry of Strong technology, a groundbreaking advancement for runners everywhere, at the Cobra Ironman 70.3 Philippines in Cebu. The triathlon race is one of the biggest in Asia participated by thousands of triathletes from around the globe.

Saucony’s Geometry of Strong series was showcased in the triathlon exhibit at the Shangri-La Mactan’s Marquee Hall. The series, along with Saucony’s range of running shoes for serious athletes and running enthusiasts, were well-received by thousands of triathletes and guests who flocked the booth during the 4-day exhibit.

Saucony at Marquee Hall, Shangri-La Mactan

The event also saw the introduction of Saucony’s sponsored triathlon team, Team Herbalife – one of the top triathlon teams in the country. The group was formed in the mid-2000s by 2 top triathletes. Today, Team Herbalife has top age groupers and up & coming triathletes among its ranks. Several members of the team recently posted podium finishes in major races like the Subic International Triathlon (SUBIT), Unilab Active Health’s Tri United Series and the Cobra Ironman 70.3 Philippines including top finishes in the team competition.

Team Herbalife

Geometry of Strong 

Looking into every detail to help runners run more efficiently, Saucony launched the Geometry of Strong series, a completely redesigned heel-to-toe offset of 8mm - 33% lower than the average running shoe of 12mm – on three of the brand's best-selling award winning models: the Guide, Hurricane and Triumph. This change in geometry allows runners to adjust their stride and land on their midfoot offering greater control, alignment and suspension, allowing for a more powerful stride. This change also allows the shoe to be even more lightweight without comprising cushioning and stability.  

Guide 6 – Stability in Every Move 

The Guide is Saucony’s flagship shoe and winner of Runner's World International's coveted Best Shoe of the Year award.  The Guide 6 features a fit and ride designed to meet the needs of runners seeking stability in an everyday training shoe.   It has a midfoot saddle that promotes a snug and secure fit while the Comfort Lite sockliner embedded in the shoe supports the arch and lessens forefoot pressure for a more comfortable run. Moreover, the triangular lug outsole design and added flex groove increase forefoot flexibility for a smoother ride.

Hurricane 15 – Great Fit and Feel 

Awarded Best Update by Runner’s World, the Hurricane is Saucony's full featured premium guidance shoe. The Hurricane 15 blends the features of a traditional stability shoe with the feel of a flexible, lightweight trainer the Hurricane is known for. The upper is upgraded with Support Frame, a heel locking technology that provides a secure, stable fit. On the other hand, the PowerGrid™ midsole technology offers superior cushioning and the 8mm offset encourages a lower-impact ride.

Triumph 10 – Form and Function 

The Triumph 10 is highly recommended for runners who are looking for a shoe that strikes the perfect balance in both form and function. This shoe features deeper flex groove in the forefoot for added flexibility, while its breathable open mesh and a supportive upper provide comfort in every stride. It also has the PowerGrid™ midsole technology for a plush ride for the runner seeking a cushioned feel.  Another plus for the Triumph 10 is its redesigned decoupled heel crash pad that gives way for smoother landing and more efficient transition.

Saucony Participates in Cobra Ironman 70.3 Philippines

Saucony launched its Geometry of Strong series by showcasing its products in an exhibit at the Shangri-la Mactan’s Marquee Hall.  Thousands of triathletes and guests flocked the booth to check out Saucony’s range of running shoes for serious athletes and running enthusiasts. 

The event also saw the introduction of Saucony’s sponsored triathlon team, Team Herbalife - one of the top triathlon teams in the country.  The group was formed in the mid-2000s by 2 top triathletes.  Today, Team Herbalife has top age groupers and up & coming triathletes among its ranks.  Several members of the team recently posted podium finishes in major races like the Subic International Triathlon (SUBIT), Unilab Active Health’s Tri United Series and the Cobra Ironman 70.3 Philippines including top finishes in the team competition. 

Distribution outlets

Saucony’s Geometry of Strong series is available in specialty run retailers and major department stores nationwide.

About Saucony: Saucony is a leading global running brand that fuses performance, innovation and style to create compelling footwear and apparel.  Founded in 1898, Saucony continues to inspire runners everywhere with its award-winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™.  At Saucony, the mantra is “a good day is when we get to run. A great day is when we inspire someone else to run.” 

For more information, go to www.facebook.com/SauconyPhilippines or follow SauconyPH on Twitter.

Ironman 70.3 Philippines 2013 Highlights

Ironman 70.3 Philippines 2013 Medal (photo courtesy of Pinoyfitness)

IRONMAN 70.3 FACTS:
- IronMan 70.3 Philippines is now on its fifth year. This is a world-class triathlon event held in Mactan, Cebu last Aug 4, 2013. 2,150 participants have registered from 35 countries across 6 continents (with 638 more individuals on waitlist). The slots were sold out in 4 days!
- IronMan 70.3 is composed of 1.9K swim, 90K bike and 21K run with individual and relay categories.
- The much anticipated triathlon event is a qualifier for the renowned IronMan World Championships in Las Vegas.
- Medals were designed and made by world-renowned Cebuano furniture designer Kenneth Cobonpue. This is the 2nd time he has created a masterpiece for every finisher and winner of the IronMan 70.3.
- Alaska is one of the sponsors of Cobra Ironman 70.3.

Video highlights:

Cobra Ironman 70.3 and Alaska Ironkids Return to Cebu

The Cobra Energy Drink Ironman 70.3 Philippines returns to Cebu, the country's number one tourist destination, as the province hosts its fifth edition as well as the Alaska Ironkids Triathlon on August 3 - 4, 2013.

Already in its fifth year the Cobra Energy Drink Ironman 70.3 has become the biggest and best Ironman 70.3 race in this part of the world with over 2,000 participants from 35 countries across six continents. All slots for the race were sold out four days after they were offered to the public and more than 600 individuals are on the waiting list.

The Cobra Energy Drink Ironman 70.3 Philippines starts with the 1.2-mile swim in open water at the beach of the Shangri-La's Mactan Resort & Spa in Mactan Island on August 4.

The 56-mile bike ride will traverse four cities (LapuLapu, Mandaue, Cebu City and Talisay). The culminating 13.1-mile run will be at Punta Engano, Lapu-Lapu City.

Race organizer Sunrise Events, Inc. expects the coming race to top the wildly successful races of the past four years confident that this year’s race will be its biggest and most exciting ever.

Alaska Ironkids Triathlon will be held at the Shangri-La's Mactan Resort & Spa on August 3. It is the local junior version of the international Ironkids triathlon series. It is open to youngsters age 6 to 14 years old and aims to promote health among the young through proper nutrition and an active lifestyle.

The Alaska Ironkids Triathlon has become an avenue for children to pursue their dreams and aspirations to become outstanding athletes and in the process develop positive values and adopt a healthy and active lifestyle.

The Alaska IronKids Triathlon has grown from its humble beginning as a Sunday fun run for children to a national sporting event that has become a key training ground for the country’s aspiring athletes.

More than just competition Alaska IronKids Triathlon offers an opportunity for families to spend quality time together. It has also created a community whose members aspire to become the best they can be both physically, emotionally and mentally.

 

 

Leading the Cobra Energy Drink Ironman 70.3 Philippines are the professional triathletes notably three-time champion Pete Jacobs of Australia.

Jacobs is a regular fixture of the Cobra Energy Drink Ironman 70.3 Philippines. He will gun for a fourth consecutive victory after winning the past three editions in 2010, 2011 and 2012.

He will have his hands full against Cameron Brown of New Zealand and Alaska Team TBB's Mathieu O'Halloran who placed second and third in the 2012 race. Other male professionals to watch out for include Ben Allen Australia, Fredrik Cronberg of Sweden and Michael Murphy of Ireland.

Defending women's champion Caroline Steffen of Alaska Team TBB returns to defend her crown. Her strongest challenge will come from 2011 champion and 2012 third placer Belinda Granger who is fresh from her triumph at the Century Tuna 5i50 Triathlon in Subic last June.

Expected to compete for the crown are Bree Wee from the United States (who placed second last year), Alaska Team TBB's Christie Sym, and Jacqui Slack of Great Britain.

The Cobra Energy Drink Ironman 70.3 Philippines is a qualifier for the IronMan World Championships Las Vegas in Henderson, Nevada on September 8.

The Cobra Ironman 70.3 2013 Finisher Medal as designed by Kenneth Cobonpue (photo from The Bull Runner's Instagram account)

The event is also sponsored by Alaska Milk Corporation, Aqua Sphere, Century Tuna, David's Salon, Devant, Gatorade, Globe Telecom, GU Energy Gel,  Intercare, Kenneth Cobonpue, K-Swiss, LBC, Oakley, Prudential Guarantee, Safeguard, Suarez & Sons, Inc., and Timex. Official photographer is Finisher Pix while the host venue is Shangri-La's Mactan Resort & Spa.

Media partners are MultiSport Magazine, The Philippine Star and Studio 23. Official hotel partners are BE Resorts, Crimson Resort & Spa, Movenpick Resort & Spa, Waterfront Airport Hotel & Casino Mactan, and Crown Regency Mactan. Special thanks to Department of Tourism, Province of Cebu, Mayors of Lapu-Lapu, Mandaue, Cebu, and Talisay cities.

The Ironman 70.3 Philippines has become one of the most-awaited sporting events in the country attracting thousands of participants since its inception in 2009.

It is one of the country's most popular sporting events. A world class race it attracts thousands of both local and foreign participants yearly since its inaugural race in 2009.

For more information, check out the Cobra Energy Drink IronMan 70.3 Philippines website, www.ironman703phil.com.

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I was so excited to be invited to the media launch of this highly-anticipated sports event which was held at Makati Shangri-La Hotel. It's one of the biggest launches I've been to. I'm no triathlete, but it was a similar environment feel (yet in a more elite sort of way). When I saw the finisher medal, I got this sudden urge of becoming an Ironman someday.

Having fun with blogger friends at the Cobra Energy Drink photobooth

Someday.