*** Press Release ***
NIKE UNVEILS NEW RUNNING TECHNOLOGIES
AND "NATURE AMPLIFIED" DESIGN ETHOS
Four new innovations are designed to enhance the running experience
NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s "Nature Amplified" design ethos, an approach that is focused on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.
• The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.
|The Nike Free Flyknit|
|The Nike Free Hyperfeel|
• Nike Aeroloft technology also debuted in the ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry.
|The Nike Aeroloft 800 Vest|
|The Nike Dri-FIT Knit|