Tuesday, December 3, 2013

World Balance Introduces HURDLE for Long-Distance Running

HURDLE PROVIDES LIGHTWEIGHT EXPERIENCE IDEAL FOR LONG DISTANCE RUNNING

Lightweight high-density compressed EVA with rubber place on the highest wear area adds for durability without extra weight

HURDLE in Blue-Green and Black-Yellow
*** From Official Press Release ***

PHILIPPINES, NOVEMBER 2013— Building on the success of its ENDURE line, World Balance is upping itself in the long-distance shoe category as it unveils HURDLE, a new line of performance shoe for men designed for long-distance running. The shoe is a product of the innovative footwear technology developed by World Balance that gives its wearer supreme lightweight experience which is ideal for 21 and even 42 K races.

“HURDLE is an ideal shoe for long-distance races, such as half-marathons or even a full marathon because it feels like you’re wearing nothing at all,” says Carlo Castronuevo, head of product marketing for World Balance. That’s because its outsole features a very lightweight High density compressed EVA (Ethylene Vinyl Acetate) that also gives it a good shock-absorbing property. The EVA also has rubber placed on the highest wear area which gives it added durability without putting on extra weight,” he adds.

UPPER / LINING
The upper material is made of breathable air mesh with microfiber overlays for added support. It also has a padded tongue and collar that provides for comfy fit. The lace-up front closure comes in brightly colored laces for a secure fit and premium “look”. Lastly, the textile lining allows for air to circulate freely.

MIDSOLE
The midsole comes with a resilient EVA foam that gives the shoe extra cushioning while the California lasting provides durability.

INSOLE
As with most World Balance shoes, HURDLE is equipped with TERRA-SOFT® Insole Technology that is comfortable, gives extra cushioning, is shock-absorbing, and is washable.

HURDLE weighs just 8 ounces (size 9) and is available from 40-45 (EUR sizing) It will sell for around P1,999 and will hit the shelves of World Balance stores and SM, Robinsons, and various department stores nationwide starting December 15, 2013.

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