Tuesday, December 3, 2013

World Balance Introduces HURDLE for Long-Distance Running


Lightweight high-density compressed EVA with rubber place on the highest wear area adds for durability without extra weight

HURDLE in Blue-Green and Black-Yellow
*** From Official Press Release ***

PHILIPPINES, NOVEMBER 2013— Building on the success of its ENDURE line, World Balance is upping itself in the long-distance shoe category as it unveils HURDLE, a new line of performance shoe for men designed for long-distance running. The shoe is a product of the innovative footwear technology developed by World Balance that gives its wearer supreme lightweight experience which is ideal for 21 and even 42 K races.

“HURDLE is an ideal shoe for long-distance races, such as half-marathons or even a full marathon because it feels like you’re wearing nothing at all,” says Carlo Castronuevo, head of product marketing for World Balance. That’s because its outsole features a very lightweight High density compressed EVA (Ethylene Vinyl Acetate) that also gives it a good shock-absorbing property. The EVA also has rubber placed on the highest wear area which gives it added durability without putting on extra weight,” he adds.

The upper material is made of breathable air mesh with microfiber overlays for added support. It also has a padded tongue and collar that provides for comfy fit. The lace-up front closure comes in brightly colored laces for a secure fit and premium “look”. Lastly, the textile lining allows for air to circulate freely.

The midsole comes with a resilient EVA foam that gives the shoe extra cushioning while the California lasting provides durability.

As with most World Balance shoes, HURDLE is equipped with TERRA-SOFT® Insole Technology that is comfortable, gives extra cushioning, is shock-absorbing, and is washable.

HURDLE weighs just 8 ounces (size 9) and is available from 40-45 (EUR sizing) It will sell for around P1,999 and will hit the shelves of World Balance stores and SM, Robinsons, and various department stores nationwide starting December 15, 2013.

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