CHANGE FOR THE BETTER
*** Press Release ***Can a brand bring about positive change towards community progress and nation-building? By encouraging everyone’s desire to change for the better during New Year, one brand did.
In 2010, Krem-Top was launched as a superior coffee creamer. In the moments when people were open to changing many things in their lives, Krem-Top inspired people to chart their destinies through small and simple resolutions.
|Richard Yap, best known as Sir Chief of the hit Be Careful With My Heart, as Krem-Top's ambassador|
In the succeeding years, Krem-Top continued the call for change through campaigns that emboldened people to be inspired and bring to life their resolutions. In throngs, people were motivated to make them no matter how small or mundane - all because everyone wanted to change for the better.
|Papa Jack of 90.7 Love Radio is also an advocate of the campaign for a better Pilipinas|
With the help of Krem-Top’s brand ambassadors Papa Jack and Richard Yap, a declaration of a better Pilipinas will not remain as a vision but a reality. Papa Jack does his best to really help his listeners through his love advices and life lessons in his radio program “True Love Confessions”. Richard Yap on the other hand serves as an inspiration as he continuously challenges himself to be better: from being a businessman to a commercial model, a singer and now one of the most sought after celebrity and endorser.
|With Papa Jack and Sir Chief at the media launch at Wangfu Restaurant last December 5|
Photo courtesy of Leslie Lim
|Group shot with the bloggers, Richard Yap and Papa Jack|
Photo courtesy of Justin Gomez