adidas CRAZYCOOL in Crazy Cool Colors!

*** Press Release ***

adidas introduces the new CRAZYCOOL line of shoes featuring climacool® technology

Manila, October 21, 2013 – adidas is excited to introduce the new CRAZYCOOL to the next generation of runners who value maximum flexibility, breathability and comfort. Featuring climacool® technology, the new CRAZYCOOL spots an improved flexible design and construction, an all-around 360-degree ventilation, as well as a high flex midsole to create a dynamic look and fit.

The superior functionality and performance of the CRAZYCOOL line can be attributed to its unique blend of quality material and exquisite design. Constructed to create the ultimate freedom for the movement of your feet, the shoe features anatomical flex grooves, which facilitate smooth transition while running.

The unique upper construction of the CRAZYCOOL with the adidas CoolFrame® material ensures lightweight upper support and increased upper breathability while air channels in the sole allow airflow throughout. An enhanced offer from its predecessor climacool® range, the new and improved CRAZYCOOL boasts a thin micro suede tongue that makes the shoes even lighter. An in-built ADIWEAR™ outsole also boosts durability in high wear areas.

Since its introduction in 2011, the adidas climacool® has remained one of adidas’ best-selling product concepts worldwide. This revolutionary technology was later incorporated into multiple adidas running footwear lines such as the CC Revolution, the CC Ride and the CC Chill. Climacool® material was developed by adidas to reduce in-shoe moisture by 20 per cent and foot temperature by 12 per cent, thereby improving runners’ comfort level and performance as high humidity and temperature in shoes is one of the main causes of discomfort.

The adidas CRAZYCOOL is available in a wide range of colorways and retails for Php5495 in adidas Sports Performance and retail stores.

For more information, please visit www.facebook.com/adidasPH.

adiZero Primeknit 2.0 Now Available!

Feast your eyes on the latest shoes from adidas - the adidas Primeknit!

*** Press Release ***

adiZero Primeknit now available in new exciting colours this season

Manila, October 15th, 2013: The new adiZero Primeknit 2.0, the first one-piece upper Performance running shoe, is being rolled out in new exciting colours this Fall/Winter season for both men and women.

Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are constructed from several different pieces, this breakthrough method digitally knits the entire upper in just one piece. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.

James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly innovating to bring superior performance products to the greatest athletes in the world.  In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction. This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”

The adiZero Primeknit collection will be available at adidas Bonifacio Global City starting October 18, 2013 at PHP8295. A total of six colorways will launch in the Philippines, starting with the White and Pink models, followed by four more in November to January 2014.

Follow www.facebook.com/adidasPH for more information.